実ビジ・ディクテーション：9/7：Brand Ambassadors in Action(3)

Collins says nearly ten thousand studends would be working as brand ambassadors nationwide this fall aiming to garner some of the billions college students' spend every year.

As a result of their efforts, many students would become life long cutomers of certain brands,

and companies learn how to market to them she says. Adding that students also influence buying habits back home.Lyons asks what kind of students companies want to hire.

That's not chump change:

Chump change is a relatively new expression, it originated in the 1960, apparently.

It means an insignificant amount of money so if something is not chump change

it's not insignificant amount of the money, it's a lot.

A union might reject the company's offer about a pay raise, for example,

if it thinks the increase's chump change

gain insight from:

Insight, seeing into something. Collins' talking about gaining understanding of a true nature, or something.I gained a lot of insights into investing from that seminer , for example, or John shared his insights from 25years in the advatising business.

Pure gold:

That's extremely valuable, Lyon's saying. He also could have said, insights like that are worth their awaitweight in gold.

Imagine an excellent Japanese English dictionary, which always has the words you are looking for.

You could say, this dictionaly is worth its waitingweight in gold.

Under-25 set:

In this case, set means a certain group of people who share some characteristics. For example, a new

digital device might be popular amont the high school set, in other words, kids in hight school.

In practice:

Umemura means when something is actually done in the actual application orof something.

It's barevery often contrasted with in theory.

Imagine, a company that decided to start work at 7 am.

In theory,　this would give employees more time off in evenings.

In practice however, employees might be sleepy and resentful about having to get up so early.

Be in demand:

Be sought after, be desired, in other words. For exmaple, Mary is in big demand as a medical translator, she gets many

reguests for her services in other words. Or telephone cards are not in big demand anymore, are they?

Business undergrad:

This is another very common abbreviation. The long version is undergraduate, likewise we call graduate students

grad students.

Shoot for:

Aim for, in other word. Seek to achieve something.

The company is shooting for 10% increase in sales this year.